How do you offer customers a unified experience inside an organization operating hundreds of sites around the world? How do you eliminate scattered order data and replace it with one clear and instantly accessible overview? In this session, Smurfit Westrock demonstrates how a central customer portal brings every order and interaction together. Clients gain a complete view of their partnership at a glance, turning the vision of One Smurfit Westrock into reality. A case that shows how simplicity, transparency and digital focus elevate the customer experience.